We work with a lot of local, family and small businesses and some of the most frequent questions we’re asked are about mobile marketing–How important is it? Do you charge more for newsletters that look good on mobile devices? Will a mobile-responsive newsletter increase my reach?
These are all great questions and the answers in order are: very, absolutely not, and definitely.
It’s the understatement of the decade to say that smartphone use has grown tremendously in the last few years; they have completely changed the way we communicate. In fact, a recent study showed that nearly half of emails are now opened on smartphones and tablets, which is a five-fold increase in just four years.(1) Last year, we saw a 70% year-on-year increase in purchases resulting from email clicks, with a full 20% of all email revenue from mobile.(2)
What does that mean for small businesses wondering if they should spring for a professionally designed, mobile-ready e-newsletter? It means that if your customers can’t open your newsletter on their phones, they may just delete it or worse, you could lose a sale.
Luckily for you, all our custom newsletter templates are responsive and optimized for mobile devices. When your customers open a Create My Newsletter email on their phones, they will get the experience you’re trying to convey without breaking out the computer. Plus, with nearly a quarter of people who open an email on a mobile device choosing to open it again later(3), your email newsletter will keep your company in your customers’ minds even when they’re not necessarily looking to make a purchase in that moment. So your easy, affordable Create My Newsletter set-up can lead to more website traffic, better leads and more sales. From where we stand, that’s a no-brainer.