Do you feel like your brand is drowning in a sea of your competitors? With small businesses on the rise, we understand how difficult it can be to stay afloat – much less stand out. The following tips will help you boost brand awareness.
Utilize Social Media Platforms
If you have a website for your business or brand, that is a great start. By utilizing social media platforms, you can drive more traffic to your website and increase the likelihood of becoming a trusted source. Why stop at Facebook? Different social media platforms are capable of targeting different audiences. Build brand awareness by creating a Twitter, LinkedIn, Google+, or Instagram account as well. Always be sure to put easily accessible links to your social accounts on the main page of your website.
Do: Put your brand on the map by creating multiple active social media accounts.
Don’t: Create your accounts then abandon them (we can help you run your social).
Publish Valuable Content on Your Blog
Think about your favorite brands. Do you love Nike because of the quality of its shoes? Do you love Coca-Cola because of the quality of its soft drink? While these brands have great advertising, it is the value of the product that makes trusted industry leaders. If you want your brand to stand out, your website should also have an active blog. If you want people to keep coming back to that blog, you must use it as a platform to publish valuable content. If you have industry expertise, share this knowledge on your blog to build trust with your readers. In the words of Zig Ziglar, “If people like you they’ll listen to you, but if they trust you they’ll do business with you.”
Do: Choose engaging, timely, informative and readable blog topics.
Don’t: Avoid publishing blog content because you are unsure about how to choose an ideal topic, post the content, or share it to your social platforms (we can help you write your blogs).
Run a Referral Program or Social Contest
Word-of-mouth is an incredible tool for boosting brand awareness. So, how do you get people to talk about your brand? A great way to spark the interest of your soon-to-be customers is to offer them an incentive for sharing your brand with their friends, family, or coworkers. For example, let’s say your brand is a graphic design company that just produced a really eye-catching batch of t-shirts. You could post an appealing image of the product on your Instagram and Facebook, paired with a caption like, “We are so excited to announce the newest addition to our product line. Want this shirt for free? To enter our contest and win, just follow our social accounts, share this post, and tag three friends who you think would also love this shirt!” You could also invest in affordable promotional products to hand out as freebies at special events or local bars (think koozies with your brand logo/contact information on them).
Do: Offer your readers a unique incentive to visit your website, enter your social contest, share your posts and refer their friends.
Don’t: Be afraid to give away the occasional freebie because you think it is a waste of money. It really isn’t when you consider the Domino effect of brand awareness and potential sales that could follow.
Don’t Have the Time or Expertise to Build Brand Awareness? We Can Help!
As experts in our industry, we understand how to best utilize various social media platforms to increase the awareness of your brand. Whether you need assistance writing your business blog, keeping your social media accounts active, or compiling an informative monthly newsletter to send to your e-lists – we can help. Write My Blogs, Run My Social, and Create My Newsletter are online services that aim to help busy business owners like you stay socially connected with your target audience.