Millennials currently make up 25% of the United States population. If your business has not taken steps to tailor its marketing to millennials, you could be missing out on a lot of attention and new customer acquisitions. Use these tips to ensure you have millennials in mind in your content marketing.
Optimize Social Media Content
Social media platforms are an ideal medium for connecting with millennials. In fact, Facebook itself is only third among most used apps by millennials, behind only Amazon and Gmail. Keep in mind that millennials are able to see right through “salesy” content on social media, however. To appeal to them, you may have to change up your approach a bit. The following list consists of ideas you can use to generate millennial interest in your posts:
- Giveaways or coupons for your business
- Reminders of your business’ commitment to giving back to the community
- Interactive posts (polls or questions that the community can discuss)
Emphasize Mobile Design
Nearly all millennials have smartphones in 2020. Additionally, roughly 80% of social media time is now spent on smartphones. It’s safe to say that emphasizing mobile design is not something you want to ignore. Double check these areas to ensure they are perfectly consistent and readable across both platforms:
- Social media profile photos and cover photos
- Functional site navigation
- Newsletter template (most newsletter clients offer both mobile and desktop previews)
Manage Your Online Reputation
In general, millennials are known for researching the businesses that they support. Thus, taking steps to maximize your online reputation can play a key role in attracting them to your business. If you don’t already, be sure to keep a close eye on your review pages so you can promptly respond to customer feedback. Additionally, you can demonstrate your activeness and build your reputation by responding to questions and comments on your posts. Be sure to do so promptly, however, as millennials place tremendous value in responsiveness.
My Content Co Can Help Tailor Your Online Presence to Millennials
My Content Co knows how to create relevant, engaging and timely digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to get your customers reading your blog. Visit us online or contact us today at 410-324-3934 to get started.