Social media is a powerful tool for businesses of every size looking to market directly to their target audiences and attract new customers. However, beyond the actual content that you are posting every day, your social media profiles are an extension of your brand. Social media branding ties what you’re doing on platforms like LinkedIn and Facebook into your broader marketing strategy.
4 Strategies for Better Social Media Branding
Keep It Consistent
Just like on your website, it’s a good idea to stay consistent across all of your profiles. The logo, color palette and handle should all connect directly to your business. Your bio or about section will need small adjustments depending on character limits, but any taglines that you use in all of your marketing should have a prominent place in the bio section.
Develop an Aesthetic
Consistent social media branding also means using the same fonts, colors, themes and motifs throughout your graphics, images and videos. When someone visits your Instagram profile, without seeing the caption or your handle, will they be able to tell that all of the posts come from your business? How? Developing a social media branding aesthetic takes time, but it pays off.
Think About Your Target Audience
Your target audience or marketing personas might vary depending on what social media platform you are advertising on. The segment of your target audience you are marketing to on LinkedIn might be different than the customers you are trying to reach on Facebook. Make sure that your postings on each, while fitting into your brand, are aimed at those demographics.
The best way to make sure that your social media branding is as effective as possible is by posting regularly. My Content Co can make sure that your accounts are all getting high-quality posts on a regular basis to grow your following and stay active. Inactive accounts reflect on your business, but active accounts show you are always there to answer questions and engage with your customers.
Grow Your Online Audience with My Content Co
My Content Co knows how to create relevant, engaging and timely digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to get your customers reading your blog. Visit us online or contact us today at 410-324-3934 to get started.