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5 SEO Copywriting Tips to Boost Your Ranking

5 SEO Copywriting Tips to Boost Your Ranking

Search engine optimization is the king of marketing metrics, and it rules over your copywriting efforts as much as any other content you produce. At its most effective, SEO copywriting is friendly to both users and search engines, improving your rankings on Google...

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How To Give Constructive Criticism

How To Give Constructive Criticism

As a business owner, there are many things you need to provide for your staff, and one of the most critical for employee growth is constructive criticism. Without effective guidance your staff has no way to tell if their work is satisfactory or how they can improve. For small businesses, finding and retaining the right […]

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What Your Logo Says About Your Brand

What Your Logo Says About Your Brand

Your logo is one of the most important aspects of your brand. It will be seen by your customers and colleagues, and it will be remembered. Furthermore, your logo will be used to represent your company in the marketplace. Ideally, a well-designed logo should help you...

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The 5 Critical Design Elements of a Brochure

The 5 Critical Design Elements of a Brochure

The design of a brochure is critical, and it can make or break your print marketing efforts. But what is the difference between a good brochure and a bad one? Since this print-marketing tool is so well-known, it can be easy to fall back on outdated design elements. In...

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3 Easy Ways To Improve Customer Retention

3 Easy Ways To Improve Customer Retention

If you have mastered the art of attracting new customers to your small business the next step is to convince them to keep coming back. Despite its importance, retention is often overlooked in favor of acquisition. That said, for easier business growth and more sustainable income, customer retention is worth working on. Many of the […]

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2022 Social Media Photo Size Cheat Sheet

2022 Social Media Photo Size Cheat Sheet

It’s important to get your social media photo size right no matter what platform you’re using— both the aspect ratio and the size in pixels. Beyond preventing stretching or pixelation of your images, it ensures any words and captions don’t get cut off. Keeping track of the different sizes can be time consuming, so we’ve […]

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Essential Print Marketing Materials in 2022

Essential Print Marketing Materials in 2022

Every business needs a set of essential print marketing materials in their toolkit. Whether you choose to hang up flyers locally or include “thank you” cards in a shipping container, marketing resources help spread awareness. In addition, they turn viewers into...

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4 Unique Business Card Ideas for 2022

4 Unique Business Card Ideas for 2022

Business cards are still a highly effective way to introduce your brand to clients and colleagues. The purpose of a business card is to provide contact information, showcase your company visually, and demonstrate professionalism. In 2022, however, we expect to see new...

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