Email Marketing: 3 Common Mistakes

Email Marketing: 3 Common Mistakes

Email was first invented in 1971, and every year there are over 300 billion emails sent and received. You might think that we would have it mastered by now, but that isn’t the case! Email marketing is not as easy as you might think, and there are many small mistakes...
Cracking the Code of Email Marketing Frequency

Cracking the Code of Email Marketing Frequency

Businesses of all sizes often wonder if they’re doing email right— namely, if they’re emailing their subscribers often enough, or too often, and how to tell when they’ve crossed the line. Unfortunately, like so much about running your own business,...