Whether you are a small business owner looking to get a better grasp of who buys your products or a writer trying to determine why your blog traffic suddenly spiked, analytics have a ton to offer you. How can collecting statistics and understanding what they mean help...
The statistics are in: happy employees make better employees! The idea of keeping employees happy isn’t a new one, but we’ve come a long way in the past several years in how we work to increase happiness in the workplace. Gold watches for 25 years of service are no...
3 Reasons Working with Another Business is a Smart Strategy Move With all the day-to-day tasks most small business owners have to take care of, it’s no wonder that larger strategy can go out the window. But don’t get so bogged down in the nitty gritty that you...
As most business owners know, there seems to be a hefty communication gap between Baby Boomers, Gen X and the Millennials. Basically, a lot of business owners and managers aren’t sure how to effectively lead their millennial employees. If you are having trouble with...
Writer and communications strategist Claire Propsting gives advice on small business communications strategy in the last installment of our four-part blog series. Once you have your social media and content marketing up and running, not to mention a user-friendly,...